The Agenda of The 10th TopDigital Innovative Marketing Ceremony
8：30 — 9：00 Sign in & Photoing
Time
Company
Questions
Speaker
9：00 — 9：20
New Decade – The Future of Smart Marketing
9：20 — 09：40
Re-examine the Innovation Power of the Chinese Market in the Global Context
Professor of Marketing, China Europe International Business School, Gao Wang
9：40 — 10：00
Never stop, and anta together to witness the growth of Chinese brands
Anta vice President CMO Chenye Zhu
10：00 — 10：20
The Mission of Automobile Brands in a New World —— Opening a New Era of Green Travel
President and General Manager, FAW-Volkswagen, Zhanfu Pan
10：20 — 10：40
From McDonald’s to Golden Arches, Continuing to Enhance the Key Competencies of the Brand
Chief Marketing officer, McDonald’s China, Cong Xu
10：40 — 11：00
Agile Retailing, How Does Uniqlo Activate a “New Life” of Consumption through Continuous Innovation?
Global Executive Director of Fast Retailing Group and Chief Marketing Officer of Uniqlo Greater China, Pinhui Wu
11：00 — 11：20
Media Change
TBC
11：20 — 11：40
Technological Innovation
TBC
11：40 — 12：00
Opportunities and Challenges of Digital Transformation in Chinese Enterprises
President and CIO of Huawei, Jingwen Tao
13：00 — 13：40 Sign in & Photoing
Time
Company
Theme
Speaker
13：40 — 14：00
Digital Reformation of P&G, a Hundred Year Transformation Journey of FMCG Mega Brand
Greater China CIO, Procter & Gamble, Feng Shen
14：00 — 14：20
Serving Over 21 Million Domestic Members, Sephora Builds “Beauty Ecosystem” Through Digital Innovation
Vice President of Digital and E-Commerce, Sephora, Archer Li
14：20 — 14：40
Consumer-Centered, Wuliangye Turns to the New Era with Marketing Digitization
General Manager, Wuliangye Group, Tao Zou
14：40 — 15：00
Behind 170 million Members, How Does Huazhu Group Create a Closed-Loop Service in Accommodation Experience Through Digitization
Vice President of Technology Center, Huazhu Group, Hongfang Song
15：00 — 15：20
Marketing in Private Sphere
TBC
15：20 — 15：40
How Does Lego Create an Immersive Experience in an Imaginative World Built with Blocks?
Senior Vice President, General Manager of China, Lego Group, Guoqiang Huang
15：40 — 16：00
From Immersive Experience to Metaverse, Nike’s Path of Digitization
Vice President of Marketing, Nike Greater China, Jinqian Zhu
16：00 — 16：40
Metaverse Forum: New Trends of Consumption, Seize the Moment of Empathy in the Virtual World
host TBC
Vice President of Marketing, Nike Greater China Jinqian Zhu
Vice President of Yili Group Yipeng Zhang
Midea group Vice President Jianguo Wang
TBC
16：40 — 18：00
The 10th TopDigital Innovative Marketing Awards – Annual PK
18：30 — 20：30
The 10th TopDigital Innovative Marketing Award Celebration & Reception
Speakers & Judges of TopDigital 2022
Beiersdorf
Managing director of Northeast Asia
Wei Xue
wyeth
President of Greater China
Suyi Zhang
Coca Cola
Vice president of Greater China and Mongolia
Jiantao Zhang
Lego
General manager of China
Guoqiang Huang
Visa
Global Vice President, General Manager of Marketing for Greater China
Lijun Sun
Mikolando
chairman
Xiu Chai
Forest Cabin
The founder of
Laichun Sun
Tim Hortons
CEO
Yongchen Lu
Nike
Vice President, Greater China Marketing
Jinqian Zhu
Uniqlo
Chief marketing officer, Greater China
Pinhui Wu
Starbucks
Vice president of communication in China
Ying Li
Anta
Vice president of Anta, CMO
Chenye Zhu
Mars Wrigley
Vice President, China Marketing
Jinling Wan
Skechers
China Senior Vice President, Brand and Communications
Ruiyan Zhang
OMRON
Vice president of brand strategy
Ying Wang
Unilever
Vice president of data and digitization
Jun Fang
glory
China CMO
Hairong Jiang
GSK
Chief Digital and Marketing officer
Alence LEE
Fotile Group
Vice President
Liming Sun
Huazhu group
Vice president of science and Technology Center
Hongfang Song
Goodbaby
Group Senior Vice President
Xinran Song
Ctrip
vice president
Bin He
HP
Chief Marketing Officer, Greater China
Guangpeng Dong
MINISO
Vice president and Chief Marketing Officer
Xiaobin Liu
SEPHORA
CIO in China
Shijie Zhang
Procter & Gamble
CIO
Feng Shen
urger king
Head of digital technology
Tian Zhang
SAIC Volkswagen
Executive deputy general manager of sales and marketing
Jinmin Yu
Western Digital
Senior Marketing Director in China
Alex Ngai
L’Oreal
China Project Director, Consumer Center
Tingyuan Lan
Xu Fuji
Marketing Director
Seon Tsai
OPPO
Head of digital marketing
Zheyu Zhang
POP MART
Chief Consumer Operations officer
Shuying Zhou
YIHAI KERRY group
Director of big brand management department
Qiang Zhou
Know
vice president
Qiang Gao
360 group
Assistant Vice President
Miao Yang
Mango TV
General manager of advertising marketing center
Lin Wan
小红书
Head of commercial market
Ka Mo
GroupM group
Chief growth Officer
Yang Jiao
Love Click group
Vice president of marketing brand
NancyRong
Netease smart enterprise
CMO
Hanyu Jiang
Changrong communication group
vice president
Kun Jiang
Convertlab
Market VP
Jinyan Liu
Zcool station cool
vice president
Le Sun
Triumph pr
CEO of Greater China
Jian Zang
Resonance design
founder
Fan Dai
Wavemaker
general manager
Chengjie Huang
Sky and sky
Creative Partner
Billy
Praise
founder
Dongwei Wu
Pan Hu Packaging Design Laboratory
Founder / Chief Designer
Hu Pan
Attendees
Companies
Speeches
Speakers
