In 2021, suffer from the COVID-19, global economy is facing thee great challenge. At the same time, more and more marketing formats and business models are moving from behind the scenes to in front of the stage: new technologies and formats such as private domain traffic, brand self broadcasting, 5g intelligence, metauniverse, big data and the Internet of things are in the ascendant, and the Internet has ushered in stronger development momentum and broader development space. The new business environment has reshaped consumers’ mentality and behavior, and technological changes have also brought more imagination to digital marketing.
In the face of the new environment, “growth” will continue to be an important but challenging topic for marketers. Whether to realize the “integration of quality and efficiency” has gradually become a key indicator of enterprise marketing. In 2022, we will continue to follow the “TopDigital Model”. Through continuous observation and research in the marketing field, we will jointly explore the evolution trend of digital marketing with the industry and find the “optimal solution” of marketing that meets the needs of the times.
【TopDigital Index 】
Based on the topdigital marketing innovation growth model, the entries will be comprehensively evaluated through four indicators. In the aspect of marketing innovation, we judge the innovation performance of enterprises in the three links of technological innovation, content production and user touch, corresponding to the two dimensions of “innovation” and “execution”; In terms of enterprise growth, the growth results are verified through the five dimensions of “customer cognition”, “cost”, “sales volume”, “market share” and “brand assets”, corresponding to the two dimensions of “business value” and “sustainability”.
【 TopDigital awarrds categories】
In 2021, TopDigtal award is divided into two major units [regular competition unit] and [special competition unit], respectively setting up Case award, Work award, Special award, Product award, Company award and Celebrity award, with a total of 97 sub categories. This change is also to adapt to the innovative measures made by marketers in different dimensions in a highly changing, subdivided and complex era environment.
A. TopDigital Awards-Case
This group solicits marketing practical cases for participating enterprises. Based on TopDigital Model, it focuses on cases that achieve ideal marketing results with excellent strategies and communication creativity, or with the help of innovative marketing technology. This year, TopDigital will conduct industry segmentation of integrated marketing works to explore marketing models for reference.
B. TopDigital Awards-Work
This group focuses on marketing cases that convey marketing information and help realize marketing with bright ideas and excellent production technology.
C. TopDigital Awards-Special
This group guides the industry to pay attention to the trend and direction of marketing innovation in emerging fields.
D. TopDigital Awards-Product
This group solicits marketing platforms, tools, application services and other products from participating enterprises, focusing on the innovation of marketing products and how to help enterprises solve marketing pain points or optimize marketing efficiency.
E. TopDigital Awards-Company
This group solicits marketing platforms, tools, application services and other products from participating enterprises, focusing on the innovation of marketing products and how to help enterprises solve marketing pain points or optimize marketing efficiency. Select brands, brand agent operation service companies, agents or marketing service companies, media traffic platforms, MCN institutions and Martech enterprises under the marketing industry link, and select excellent enterprises that have made important achievements and industry contribution in this year.
F. TopDigital Awards-Celebrity
This group selects the brand, agency company, marketing service company, media traffic platform, MCN organization, Martech and other practitioners in the enterprise under the marketing industry link, and selects the outstanding representatives who have made important achievements and industry contribution in this year, as well as the expert models who have operated the industry’s classic marketing communication activities, promoted the industry’s development, enterprise digital transformation and business growth in this process.
【TopDigital营销创新奖参赛日程】
【TopDigital营销创新奖申报价值】
